Details

Gary Vee was preparing to launch the "Compete and Collect" Veefriends Series 2 Trading Card Game (based on the popular VeeFriends NFT project), and approached Zerocool to design the cards and the packaging for the project. My design was chosen to make the final cut for the packaging component. The goals for this design was to create packaging worth collecting, be appealing to a diverse target audience; from children to adults, be attractive for the in-store retail market as well as online sales, and introduce the characters in the project to an audience that may not be familiar with the popular NFT series. My design features a variety of VeeFriends characters and colors of plexiglass frames, encouraging collectability through variety and achieving a more robust shelf presence in-store. This product was widely distributed to VeeFriends NFT holders and the general public with 55,555 boxes produced in total. *Creative Director edited the concept for final production.